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Our Strategic Acquisition Process

Prism Advisory: Your Unbiased Partner in DMV Commercial Real Estate

We are not commission-driven brokers. Prism Advisory is your dedicated, independent consultant, focused solely on finding and securing the optimal commercial property for your practical needs, whether it's an office, retail space, or a multi-family investment. We provide strategic clarity and execution power across the complex DMV market.

 

Our service is structured around a comprehensive, three-phase process designed to minimize your risk, maximize your time, and ensure you secure the most favorable deal terms.

Phase 1: Needs Assessment & Feasibility

This foundation phase guarantees that the property search is highly targeted and financially sound before we ever step foot on a property.

  • Deep Needs Consultation: Defining your exact practical requirements (zoning, amenities, foot traffic, layout, employee access, or investment goals).
  • Financial Feasibility Analysis: Detailed review of budget allocation, cash flow impact, CapEx requirements, and a clear Lease vs. Buy analysis.
  • Market Feasibility Study: Independent assessment of target neighborhoods and sub-markets across D.C., Maryland, and Northern Virginia to confirm market viability.

Phase 2: Unbiased Sourcing & Coordination

We leverage exclusive data and deep local networks to source best-fit properties, managing all communication with listing brokers so you don't have to.

  • Targeted Property Identification: Curating a list of on- and off-market properties that match your defined criteria, eliminating properties that don't meet your strategic needs.
  • Broker Liaison & Management: Serving as your single point of contact for all listing agents and property managers, scheduling viewings, managing Q&A, and filtering inbound communications.
  • Property Summaries: Providing clear, comparative client summaries for easy decision-making, including financial and operational analysis for each viable option.

Phase 3: Expert Negotiation & Oversight

This is where we deliver significant value by securing advantageous deal terms and ensuring a smooth path through closing.

  • Price and Term Negotiation: Developing and executing a proactive negotiation strategy for purchase price, lease rates, tenant improvement allowances (TIs), and contract specifics.
  • Offer/LOI Drafting: Preparing professional Letters of Intent (LOI) or offer drafts, ensuring your interests are protected from the outset.
  • Due Diligence Oversight: Coordinating and managing third-party inspectors, title reviews, and legal documentation flow, ensuring compliance and hitting all closing deadlines.

Our Pricing Model: Fee-Based Clarity

As an independent advisory firm, our success fee is paid directly by the client, ensuring our recommendations are 100% unbiased and focused solely on your best interests—not commissions.

Specialized Advisory Offerings

For clients with unique or long-term needs, we offer focused, project-based consultation:

  • Investment Portfolio Analysis: Specialized advice for investors focused on multi-family and SFR acquisitions, including neighborhood growth projections and detailed Cap Rate analysis.
  • Business Relocation Strategy: Comprehensive support for businesses moving into or within the DMV, including logistics planning and vendor coordination.

Let's get Started

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